Coluccio Law#1 for 18 local terms
Practice-area content, trust signals and schema took a law firm to the top of local search for its core services.
Practice-area content, trust signals and schema took a law firm to the top of local search for its core services.
The challenge
Coluccio Law competed with larger firms that dominated local search. Their site had thin practice-area content and few signals of experience or client trust.
- Thin practice-area pages
- Few reviews or trust signals on the site
- No structured data for local search
- Contact options buried below the fold
Our expertise & solution
We built in-depth pages for each practice area, added attorney profiles, results and reviews, implemented legal and local business schema, and made consultation requests available on every page.
- Practice-area content strategy
- Legal schema and local SEO
- Review generation and display
- Consultation-focused conversion design

“We now rank first for the terms that actually bring clients. The reporting is in plain English and tied to consultations, not clicks.”
About the project
Questions other business owners ask us about this project and whether the same approach would work for them.
Ask us something elseMost target terms reached the top three within four months and first position within six to eight months.
Yes. We follow bar advertising guidelines and have content reviewed by the firm before publishing.
Yes, across personal injury, family, estate and business law.
- Certified Wix Partner
- 250+ Websites Built
- 140+ WordPress Builds
- Fairfield, NJ Based


Ready to turn your website into your best salesperson?
Tell us what you are trying to grow. You will get a binding fixed written quote within 24 hours, from the engineer who would lead the build.