Graypaw Finishing LLC$2.8M pipeline unlocked
A B2B showcase that positioned a finishing contractor for larger commercial bids and unlocked a multi-million dollar pipeline.
A B2B showcase that positioned a finishing contractor for larger commercial bids and unlocked a multi-million dollar pipeline.
The challenge
Graypaw Finishing wanted to move up to larger commercial projects, but their static website looked small and did not show the scale or quality of their work to general contractors and procurement teams.
- Static brochure site with no project evidence
- Capabilities and certifications hard to find
- No way for GCs to request bid documents
- Site did not reflect the size of the business
Our expertise & solution
We structured the site around what general contractors look for: capabilities, completed projects by sector, safety record and certifications. Each project got a detailed page with scope and photography, and a bid-request form routed straight to their estimator.
- B2B information architecture for procurement teams
- Project showcase templates with scope and specs
- Capability statement and certification hub
- RFP and bid-request workflow
“They rebuilt our B2B presence and we landed RFPs we would never have been shortlisted for before. Clear scope, no surprise invoices.”
About the project
Questions other business owners ask us about this project and whether the same approach would work for them.
Ask us something elseClear capability information, detailed project evidence and a direct bid-request workflow, all aimed at procurement teams rather than homeowners.
By the value of bid invitations and RFPs received through the website and attributed via form tracking over six months.
Yes. We work with trades, manufacturers and professional services selling to other businesses.
- Certified Wix Partner
- 250+ Websites Built
- 140+ WordPress Builds
- Fairfield, NJ Based
Ready to turn your website into your best salesperson?
Tell us what you are trying to grow. You will get a binding fixed written quote within 24 hours, from the engineer who would lead the build.
