Hardscape Marketing Crew+340% organic enquiries
A custom WordPress platform with local SEO clustering that tripled qualified commercial enquiries within a quarter.
A custom WordPress platform with local SEO clustering that tripled qualified commercial enquiries within a quarter.
The challenge
Hardscape Marketing Crew had strong work and loyal clients, but their website was a dated template that ranked for almost nothing locally. New business depended entirely on referrals, which made growth unpredictable.
- Outdated template theme with slow mobile load times
- No service or location pages for the towns they served
- Project photography buried in a single gallery
- No tracking, so they could not tell which leads came from the web
Our expertise & solution
We rebuilt the site on a lightweight custom WordPress theme, created a page for each core service and each town in their territory, and turned their project archive into filterable case studies. Google Business Profile was rebuilt with fresh photos and a review request flow.
- Custom WordPress theme with reusable project blocks
- Local SEO clustering across service and town pages
- Google Business Profile optimisation and review strategy
- Call and form tracking wired into GA4
“Our enquiry volume tripled in a single quarter. What sold me was that the engineer who scoped the build was the same person who shipped it.”
About the project
Questions other business owners ask us about this project and whether the same approach would work for them.
Ask us something elseEnquiries began rising within six weeks of launch, and qualified commercial leads were up 3.4x by the end of the first quarter.
The town-specific service pages, which captured searches like 'patio installer near me' across their territory.
Yes. Local service and location pages combined with a strong Google Business Profile work for most trades serving a defined area.
- Certified Wix Partner
- 250+ Websites Built
- 140+ WordPress Builds
- Fairfield, NJ Based
Ready to turn your website into your best salesperson?
Tell us what you are trying to grow. You will get a binding fixed written quote within 24 hours, from the engineer who would lead the build.
