$2.8M pipeline unlocked
Graypaw Finishing LLC
- Challenge
- Static brochure site with no project evidence
- Our work
- B2B information architecture for procurement teams
Strategy, visual identity and brand guidelines that keep your website, social, print and signage consistent.
A brand is the set of cues that make customers recognise and trust you: the name, the voice, the colours, the type and how they are used together. When those cues are inconsistent, every piece of marketing works harder than it should.
We start with positioning and audience, then design an identity system and document it in clear guidelines. Your team, printers and future designers all work from the same rules, so every touchpoint reinforces the same brand.
Take one piece or the whole package. Every engagement is scoped in writing before work begins.
Positioning, messaging pillars and tone of voice defined before any design work.
Logo suite, colour palette, typography and graphic elements that work together.
A clear PDF guide showing how to use every element correctly.
Website and interface design that applies the brand consistently online.
Profile assets, templates and highlight covers for every platform.
Business cards, brochures, signage and packaging ready for print.
Workshop your audience, competitors, values and positioning.
Explore concepts and refine one direction into a full identity system.
Apply the brand across key touchpoints and produce the guidelines.
Support rollout on web, social, print and signage.
$2.8M pipeline unlocked
3.1x consultations
#1 for 18 local terms
“Code Craft Innovations was fantastic, so easy to talk to, very helpful, and solved my problem on Wix straight away. Thank you!”
“The team was fantastic to work with, no task was too difficult. Our website exceeded our expectations and we've had lots of great feedback on it!”
“Great friendly team of people. Couldn't have been more satisfied with my website. Very professional and meticulous service. Will definitely use again.”
“They were so friendly & professional, and very patient and flexible. They fixed my IT issues with ease and I'm so grateful. Highly recommend!”
Clear answers to what clients ask most before starting. If yours is not here, call us and a senior team member will answer.
Ask us something elseStrategy, logo suite, colour and type system, graphic elements, brand guidelines and a set of key applications such as business cards and social assets.
Yes. Many clients need an evolution that keeps their recognition while modernising the look.
Most identity projects take four to six weeks from workshop to final guidelines.
Yes. You receive all source and export files with full ownership.


Tell us what you are trying to grow. You will get a binding fixed written quote within 24 hours, from the engineer who would lead the build.